Simplifying The Brand Experience Said to Pay Dividends

Depending on the industry, nearly one-third of American consumers would be willing to pay a premium for simpler brand experiences and interactions, according to [download page] Siegel+Gale’s 3rd annual Global Brand Simplicity Index, released in October 2012. Simplicity is defined as the ease of interactions and communications with a brand (e.g., researching, purchasing, interacting with customer service, etc.). For some industries, US consumers report they are willing to pay premiums upwards of 3.5% for simpler experiences. (more…)