Global PR Investments Generally Flat, But Many Hop Aboard the Social Train

Global investment in public relations (PR) is treading water, according to the latest Grayling Pulse Report, released October 2012. A plurality (41.7%) of in-house marketing and communications professionals surveyed from around the world report that their companies’ PR investments were unchanged in Q3 2012. The percentage who reported those investments to be down was virtually unchanged from the previous quarter (18.8% for Q3 vs. 19% for Q2), as was the proportion who reported an investment hike (20.1% v. 21.8%). (more…)