Recent research from Nielsen has shown that DVR usage represents a growing chunk of TV time, and a new study [download page] from GfK appears to confirm that this is the case for the primetime viewing habits of 18-49-year-olds. Among the 56% of respondents who reported using a TV set “yesterday” during the 8-9PM hour, 26% said they spent that time watching a recorded program. That’s up from 16% in 2008. At the same time, the percentage saying they watched a live network program has dropped from 83% to 64% in that time period. (more…)
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Primetime TV Viewing Habits Shift, But Ad Perceptions Are Constant
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