Europe’s Struggles Keep Global Marketing Budgets At Depressed Levels

Marketing budgets are still in general decline around the world, details the [pdf] October Warc Global Marketing Index (GMI). The budget component of the index stands at 48.8 this month. While that’s an improvement from a score of 48 last month, it continues what is now a 5-month long run below the threshold score of 50. (A score above 50 indicates a generally improving environment, while a score below 50 indicates a generally declining environment.) (more…)