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US Paid Search Impressions, Clicks Up in Q3
US paid search advertisers saw a 21% year-over-year increase in impressions and a 20% increase in click volume in Q3, according to [download page] a new report from Marin Software. Click-through rates...
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Agencies’ Strategic Competence All-Important to Clients
Clients are taking a closer look at their agencies, and their reviews are not motivated by cost considerations, but instead by business performance issues. And to pass the test, agencies need to...
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Opt-In Emails Get Most Opens Within First Hour Of Delivery, But Timing Counts
Opt-in emails (e.g., newsletters, emails from retailers) are far more likely to be opened within the first hour after delivery than at any hour after that, according to GetResponse findings released in...
View ArticleTop 10 Broadcast TV Engagement, Week of Sep 24-30, 2012
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleTop 10 Cable TV Engagement, Week of Sep 24-30, 2012
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
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Private Label Penetration Remains Low At C-Stores
Unlike at supermarkets, drugstores, and other channels, private label brands have not made much of an imprint at convenience stores, finds Nielsen [download page] in an October 2012 report. In the...
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Holiday Consumer Spending Intentions Only Slightly Better Than Last Year
1 in 10 consumers intend to spend more this holiday season than last, according to The NPD Group’s 11th annual survey of consumers’ holiday spending intentions. That’s up only marginally from last...
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1 in 2 SMB Online Marketing Service Dollars Spent On Web Presence
The online marketing services support industry contains a vast array of players, but Borrell Associates, in an October 2012 report has generalized them down to a more accessible list, and has estimated...
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US Online Ad Revenues Set Another Peak in H1, Up 14% Y-O-Y
Online ad revenues increased 14% year-over-year in the first half (H1) of this year, according to [pdf] the latest revenue report from the Internet Advertising Bureau (IAB) and PricewaterhouseCoopers...
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Clothing, Gift Cards Top Choices This Coming Holiday Season
Just as in 2011, clothing and gift cards lead as the most popular planned gift choices this holiday season, according to newly released result from a PriceGrabber survey. Roughly 2 in 3 respondents...
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1 in 5 Online Ad Dollars Spent by Retail Industry in H1
The retail industry continues to be the biggest online ad spender in the US, according to the latest revenue report from the IAB and PwC. Retail advertisers accounted for 20% of the $17 billion in...
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Google PLAs Offer 25% Higher Return On Spend Than Text Search Ads
US Google Product Listing Ads (PLAs) outperform text search ads in click-through rates by 47%, in conversion rates by 38%, and in return on ad spend (ROAS) by 25%, according to [download page] an...
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Most Active Tweeters Also Boast Most Followers
It seems logical, yes. But a new study from Beevolve released in October finds a strong correlation between a Twitter user’s tweet volume and follower count. According to the global study of 36 million...
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Consumer Spending Grows Y-O-Y in Sept; Monthly Drop Defies Confidence Hike
Average US consumer spending in September was higher than in previous years, an encouraging sign as the holiday season approaches, though this year’s average still remains significantly behind 2008′s...
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Chinese Companies Lack Confidence in Brand Reputation
Less than 1 in 4 Chinese executives believe that their brand’s strength and reputation is an advantage for them as they target international markets for sales or investment, according to [pdf] a new...
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1 in 5 Cos. Neglect BYOD Policies, Give Senior Execs Free Access to Critical...
Whatever their security concerns about critical data, some companies do not enforce stringent bring-your-own-data (BYOD) policies for using personal devices to access corporate data. That’s according...
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Less Than 2 in 10 Facebook Users Willing To Pay For Promoted Posts
An overwhelming 83.6% of users are unwilling to pay to use Facebook’s promoted posts feature that guarantees an important post is seen by friends, according to Sterne Agee in October 2012 survey...
View ArticleTop 10 at Domestic Film Box Office, Weekend of Oct. 12-14, 2012
Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
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US The Most Expensive Country For Market Research
It’s more expensive to conduct market research in the US than in any other country in the world, according to the ESOMAR 2012 Global Prices Study, released in October. The US’ Global Index score this...
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Almost 1 in 2 Say They Click Facebook Ads Accidentally
Almost half of Facebook users say they accidentally clicking on Facebook ads at least some of the time, according to Sterne Agee in October 2012 survey results. While most of those (38.7%) overall say...
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