The retail industry continues to be the biggest online ad spender in the US, according to the latest revenue report from the IAB and PwC. Retail advertisers accounted for 20% of the $17 billion in first half (H1) revenues, or $3.4 billion. Interestingly, though, that’s actually a decline from H1 2011, when the retail industry accounted for 24% of ad dollars, or $3.5 billion. So, while overall online ad revenues rose 14% year-over-year in H1, retail ad spending was stagnant. (more…)
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1 in 5 Online Ad Dollars Spent by Retail Industry in H1
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