Google PLAs Offer 25% Higher Return On Spend Than Text Search Ads

US Google Product Listing Ads (PLAs) outperform text search ads in click-through rates by 47%, in conversion rates by 38%, and in return on ad spend (ROAS) by 25%, according to [download page] an October 2012 report from Kenshoo covering Q3 activity. The average ROAS among the select merchants examined was $3.96 from PLAs versus $3.17 from text search ads. These findings are especially significant given that beginning October 17 2012, Google Shopping results in the US will reflect only merchants that buy PLAs. (more…)