Chinese Companies Lack Confidence in Brand Reputation

Less than 1 in 4 Chinese executives believe that their brand’s strength and reputation is an advantage for them as they target international markets for sales or investment, according to [pdf] a new report from Ernst & Young. These companies certainly have an uphill battle to climb, at least within the US: while a plurality (47%) of Chinese executives cited product and service quality as an advantage, recent survey results from Perception Research Service indicate that a majority of US shoppers who notice “Made in China” claims are less likely to buy those products, based largely on quality concerns. (more…)