Private Label Penetration Remains Low At C-Stores

Unlike at supermarkets, drugstores, and other channels, private label brands have not made much of an imprint at convenience stores, finds Nielsen [download page] in an October 2012 report. In the 52-week period ending August 4, 2012, just 2.4% of C-store sales were private label goods, and that’s consistent with previous years. By contrast, private labels have accounted for 18-19% of supermarket sales in the past 3 years, and around 15% of drug store sales. (more…)