Clik here to view.
Mobile Rich Media Ads Saw Double-Digit Engagement in Q2
Mobile rich media ads saw an average engagement rate of 12.8% in Q2 2012, according to a September 2012 report from Celtra that analyzed 60 campaigns across 4 industry verticals. Engagement rates were...
View ArticleTop 10 at Domestic Film Box Office, Weekend of Sep. 28-30, 2012
Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
View ArticleTop 10 Politics Websites – September 2012
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 Print Media Websites – September 2012
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 Telecom Websites – September 2012
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleClik here to view.
Global RTB Ad Impressions Up 88% Y-O-Y in Q3
Global real-time bidded (RTB) media inventory continued to grow in Q3, up 88% year-over-year and 29% quarter-over-quarter, according to an October report from Accordant Media. While this was a slowdown...
View ArticleTop 10 Video, Multimedia Websites – September 2012
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 Real Estate Websites – September 2012
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleClik here to view.
Top 10 CPG Growth Categories: Coffee Heads the List
Coffee tops the the list of the 10 fastest-growing consumer goods categories in 2012, according to Retailing Today’s annual analysis of the top 100 retailers and categories, using Nielsen data. Coffee...
View ArticleClik here to view.
Almost Half of US Adults in $75k+ Households Own Tablets
47% of Americans living in households with annual household income (HHI) of $75,000 or more now own tablets, according to [download page] an October 2012 report from Pew Research Center’s Internet...
View ArticleClik here to view.
Women Said Keeping a Closer Eye on Social Media Accounts
Women login to Facebook more often than men, and are more likely to be spurred by a fear of missing out on important news, says new data released by MyLife, conducted by Harris Interactive. Two-thirds...
View ArticleClik here to view.
Content Must be Engaging and Compelling to be Successful, Say B2B Marketers
Effective content doesn’t depend on SEO friendliness or quality of editing, say B2B marketers responding to an Optify survey [download page] released this month. Instead, it’s all about engaging and...
View ArticleTop 10 Network Television Programs, Week of Sept 24, 2012
Nielsen. Viewing estimates on this page include Live viewing and DVR playback on the Same Day, defined as 3am-3am. Ratings are the percentage of TV homes in the U.S. tuned into television.
View ArticleTop 10 Cable Television Programs, Week of Sept 24, 2012
Nielsen. Viewing estimates on this page include Live viewing and DVR playback on the Same Day, defined as 3am-3am. Ratings are the percentage of TV homes in the U.S. tuned into television.
View ArticleTop 10 Broadcast TV Engagement, Week of Sep 17-23, 2012
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleTop 10 Cable TV Engagement, Week of Sep 17-23, 2012
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleClik here to view.
No Purchase Timeline Most Frequent Complaint About Low-Quality Online Leads
At companies with marketing budgets under $1 million, the most consistent feedback marketers receive about low-quality leads generated through online marketing is the lack of a timeline to purchase,...
View Article