Top 10 at Domestic Film Box Office, Weekend of Sep. 21-23, 2012
Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
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AM/FM Radio Said Medium With Largest Pre-Shopping Reach
AM/FM radio delivers the largest reach of any medium before the peak shopping hour of 1PM – 2PM, find Arbitron and MBI Touchpoints in a September 2012 report. AM/FM radio reaches 31% of American...
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Mobile Media Consumption Varies by Income Level
Among smartphone owners, income level and mobile media consumption appear to positively correlate, with wealthier device owners more likely than their lower-income counterparts to engage in each of 6...
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Majority of Facebook Ad Budgets Spent Targeting Men; Results Said Effective
53% of Facebook ad dollars are spent targeting men, compared to 47% targeting women, according to [download page] new research from Kenshoo Social and Resolution Media. This budgetary preference comes...
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Millennials Account for 1 in 5 Adults Living in Affluent Households
The majority of American “Affluents” (adults who live in households with at least $100,000 in annual household income) are Millennials and Generation Xers, per results from an Ipsos MediaCT study...
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Tablet Share of Paid Search Dollars Steady in Q3; Engagement Tops PCs
Mobile search advertising budgets continued to grow in Q3, although at a slower rate than in previous quarters, per a September report [download page] from IgnitionOne. In Q3, US mobile search grew to...
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Branded Products Still Preferred by Consumers, Regardless of Income Level
Branded products still account for the bulk of consumer packaged goods (CPG) purchases across all income strata, finds Nielsen [download page] in a September 2012 report, and the variance among income...
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Multichannel Retail Very Important to 4 in 10 US Internet Users
As smartphone penetration grows and the internet becomes an ever more critical shopping medium, it’s not surprising that consumers are placing significant value on the ability to purchase from a...
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Smartphone Users Reward Mobile-Friendly Sites, Punish Laggards
Most smartphone users say they’re more likely to make a purchase at a mobile-friendly site, but that they’re quick to move to a competitor if they don’t like the site experience they encounter, finds...
View ArticleTop 10 Broadcast TV Engagement, Week of Sep 10-16, 2012
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleTop 10 Cable TV Engagement, Week of Sep 10-16, 2012
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
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Halloween Per-Person Spending to Rise 10% This Year
The average American adult will spend $79.82 on Halloween-related items such as decorations, costumes, and candy this year, up 10% from $72.31 last year, according to data released in September by the...
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Consumers Give Mobile Sites The Nod Over Apps As M-Commerce Rises
Asked whether they would prefer to use a mobile website or application when shopping on a mobile device, 61% of survey respondents from the US chose a mobile website, while an even larger share (68%)...
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Catchy Headlines The Biggest Draw For News Article Readers
Visually-focused content may be on the rise, but a catchy headline is still the biggest factor enticing Americans to read an online or print news article, according to new research released in...
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US Mobile Commerce Sales to Double This Year
US mobile commerce (m-commerce) sales will grow 98.6% this year over 2011 to reach $20.85 billion, according to September projections by Internet Retailer. Overall, mobile commerce is expected to...
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Customer Reach, Engagement First Priority For Social Media Marketers
Marketers appear to value social media more for customer engagement than for reaching new audiences, suggests a September 2012 report [download page] by Chief Marketer, sponsored by Wildfire. Asked to...
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Social Media Users Willing to Collaborate With Brands
As social media becomes increasingly used for customer engagement, social media users from around the world report a willingness to collaborate with companies they like in a variety of areas, finds...
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Opt-In Video Ad Engagement Highest Among Older Consumers
Engagement with incentivized video ads (which allow viewers to opt-in and be rewarded for watching) is highest among consumers aged 55 and older, according to [pdf] September 2012 findings from Jun...
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Ad-Supported Internet Ecosystem Contributes 5.1% of US GDP
The ad-supported internet ecosystem contributed roughly $742 billion to the US economy in 2011, equating to 5.1% of total GDP ($14.5 billion), finds the IAB in a new study [pdf] released in October,...
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Holiday Retail Sales Projected to Grow by 4.1% Y-O-Y
Holiday retail sales will grow 4.1% year-over-year to reach $586.1 billion, forecasts the National Retail Federation (NRF). That rate is down from actual growth in 2011 and 2010 (both at 5.6%), but is...
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