AM/FM Radio Said Medium With Largest Pre-Shopping Reach

AM/FM radio delivers the largest reach of any medium before the peak shopping hour of 1PM – 2PM, find Arbitron and MBI Touchpoints in a September 2012 report. AM/FM radio reaches 31% of American consumers aged 25-54 in the hour before that peak shopping time, which is considerably higher than next-in-line live TV (17%), the internet (8%), social networking and mobile and web apps (both at 3%) and print media (1%). (more…)