Majority of Facebook Ad Budgets Spent Targeting Men; Results Said Effective

53% of Facebook ad dollars are spent targeting men, compared to 47% targeting women, according to [download page] new research from Kenshoo Social and Resolution Media. This budgetary preference comes despite the Facebook audience skewing female (58%), and leads to a higher ad impression volume among men than women (58% vs. 42%), as well as a higher click volume for men (60% vs. 40%). (more…)