Branded Products Still Preferred by Consumers, Regardless of Income Level

Branded products still account for the bulk of consumer packaged goods (CPG) purchases across all income strata, finds Nielsen [download page] in a September 2012 report, and the variance among income levels is relatively minor. For the 52-week period ending in late February 2012, and using dry grocery edible goods as an example, branded products represented 83% of unit sales to upper-income households (100k+), 79% to middle-income households ($30k-$100k), and 76% to lower-income households (<$30k). (more…)