Multichannel Retail Very Important to 4 in 10 US Internet Users

As smartphone penetration grows and the internet becomes an ever more critical shopping medium, it’s not surprising that consumers are placing significant value on the ability to purchase from a retailer through different channels. According to a new report [download page] from Econsultancy, 4 in 10 survey respondents from the US and UK say it is very important for retailers to offer them the ability to purchase elsewhere than just in-store (i.e. via online or mobile). (more…)