Most smartphone users say they’re more likely to make a purchase at a mobile-friendly site, but that they’re quick to move to a competitor if they don’t like the site experience they encounter, finds Google in new research conducted by Sterling Research and SmithGeiger. Two-thirds of the smartphone internet users surveyed said they were more likely to buy from a mobile-friendly site, and three-quarters would return to one in the future. (more…)
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Smartphone Users Reward Mobile-Friendly Sites, Punish Laggards
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