Social Media Users Willing to Collaborate With Brands

As social media becomes increasingly used for customer engagement, social media users from around the world report a willingness to collaborate with companies they like in a variety of areas, finds InSites Consulting in a September 2012 report. Among those willing to help (who make up a large majority of the social media users surveyed), some 64% from 19 countries around the world report being interested in helping companies improve an existing product or service, and 64% are also interested in helping companies improve customer service. (more…)