Customer Reach, Engagement First Priority For Social Media Marketers

Marketers appear to value social media more for customer engagement than for reaching new audiences, suggests a September 2012 report [download page] by Chief Marketer, sponsored by Wildfire. Asked to identify the strategies behind their social media efforts, a large majority (84%) of survey respondents cited a need to reach customers at multiple touchpoints, while many said they were motivated to reach customers where they spend time (62%), and that customers expect them to be on social media (56%). (more…)