Opt-In Video Ad Engagement Highest Among Older Consumers

Engagement with incentivized video ads (which allow viewers to opt-in and be rewarded for watching) is highest among consumers aged 55 and older, according to [pdf] September 2012 findings from Jun Group, and lowest in the 18-34 demographic. Engagement reaches 4.35% in the 55+ segment, and is second-highest among 35-54-year-olds, at 3.49%. The younger demographics show lower engagement rates: just 2.87% in the 18-34 segment, and 3.44% in the 12-17 group. (more…)