Global RTB Ad Impressions Up 88% Y-O-Y in Q3

Global real-time bidded (RTB) media inventory continued to grow in Q3, up 88% year-over-year and 29% quarter-over-quarter, according to an October report from Accordant Media. While this was a slowdown from Q2′s 128% year-over-year growth rate, it shows advertisers and publishers venturing further into the RTB market. Q3′s growth was fueled largely by increased RTB adoption in Western Europe, Brazil and Australia, with North America’s Q3 growth rates (+62% year-over-year; +21% quarter-over-quarter) trailing the global average. (more…)