Mobile rich media ads saw an average engagement rate of 12.8% in Q2 2012, according to a September 2012 report from Celtra that analyzed 60 campaigns across 4 industry verticals. Engagement rates were by far the highest in the financial vertical (21.5%), although both retail (14.3%) and entertainment (12.1%) also saw double-digit engagement rates, with auto (9.9%) close behind. (more…)
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Mobile Rich Media Ads Saw Double-Digit Engagement in Q2
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