No Purchase Timeline Most Frequent Complaint About Low-Quality Online Leads

At companies with marketing budgets under $1 million, the most consistent feedback marketers receive about low-quality leads generated through online marketing is the lack of a timeline to purchase, finds LoopFuse [download page] in its “Marketing Outlook” survey, released in October. Just over half of survey respondents report this feedback, while other common complaints about low-quality leads are they are not the decision makers, or that the prospects had no interest in the product or service being offered (each at 29.7%). (more…)