US Paid Search Impressions, Clicks Up in Q3

US paid search advertisers saw a 21% year-over-year increase in impressions and a 20% increase in click volume in Q3, according to [download page] a new report from Marin Software. Click-through rates (CTRs) were stable, while costs-per-click (CPC) continued to drop, down 14% to $0.82. But, not all verticals tracked followed this pattern. In fact, CTRs for each of the isolated verticals – auto, B2B, education, finance, healthcare, retail, and travel – all dropped on a year-over-year basis, with most of those verticals seeing increased CPCs. (more…)