Social Media A Customer Service Channel For 1 in 2 Users

47% of American social media users aged 18 and older have used “social care,” finds NM Incite [download page] in a new report. That figure, unsurprisingly, is highest among younger groups, with 60% of 18-24-year-old females and 57% of males of that age accessing customer service through a social media platform. And although the use of social media for customer service drops among more mature groups, around 3 in 10 social media users aged 65 and older report having used social care. (more…)