Americans Find Funny Online Ads More Appealing Than The Rest of the World Does

Almost 6 in 10 global adults aged 18-64 prefer online and mobile ads that are clear and straightforward, rather than humorous, according to new data released by Ipsos in October. But Americans, who value storytelling in their ads, apparently want those stories to be funny, at least when they’re online. In contrast to the global average, 56% of Americans surveyed by Ipsos said they prefer their online ads to make them laugh rather than to just give them the facts. (more…)