Gen Xers Prove Cost-Conscious When CPG Shopping

However self-indulgent they are perceived to be, Millennials and Gen Xers (those born after the post-WWII baby boomers) are a cost-conscious lot, according to SymphonyIRI’s quarterly MarketPulse findings, released October 2012. Fully 37% of Gen X adults surveyed buy brands that are on sale, rather than the brands they prefer. Just under one-third select products to create more meals at the lowest possible cost, and one-third choose products based on loyalty card discounts. (more…)