About 8 in 10 agencies surveyed by RSW/US [pdf] believe that the number of opportunities for new business are about the same as last year (34.4%) or have increased (44.8%). But, that doesn’t mean that getting new business is any easier. In fact, more than 8 in 10 say that obtaining new business is either as hard (47.6%) or harder (34.9%) than it was last year. So what has been most effective for generating new business? Asked to select their top 3 marketing tools, most agencies chose referrals (59%), networking (57.4%), and business from existing clients (57.4%). (more…)
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Agencies Say Referrals, Networking Best For Drumming Up New Biz
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