iOS Leads – Strongly – In Mobile Ad Monetization

Among mobile platforms, Apple’s iOS leads in monetization performance on the Opera Advertising mobile platform, as Opera details [download page] in a report covering platform activity in Q3. iOS devices’ average effective cost-per-thousand impressions (eCPM) of $1.64 ($1.48 for the iPhone, $0.82 for the iPod Touch, and a whopping $4.42 for the iPad) outperformed the global average eCPM of $1.31 by more than 25%. (more…)