Ads should tell a unique story rather than just try to sell, agree 73% of US consumers. That’s one in a series of findings [pdf] from Adobe and Edelman Berland on consumer attitudes towards marketing and advertising. Respondents were presented with 17 statements about marketing and advertisements and asked with which they agree. Two-thirds agreed that a video is worth 1,000 words and that user product reviews are the best source of truth. Also, 51% agreed that beautiful advertising is more effective. (more…)
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Consumers Agree: Ads Should Tell Unique Stories
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