Consumers and Marketers Alike Say Traditional Media Best for Advertising

Online advertising revenues are growing more quickly than traditional media revenues. But consumers and marketers both rate traditional sources, including TV and print publications, as best for marketing and advertising, well ahead of any digital media, according to survey findings by Adobe, released October 2012. Given up to 2 choices, 45% of consumers named newspapers and TV the best marketing and advertising sources, beating out other traditional sources such as consumer forums and publications (28%), as well as a host of digital channels such as websites (22%), social media pages (9%), and blogs (4%). (more…)