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Across 8 Major Markets, Tablet Share of Web Traffic Exceeds Smartphone Share
An analysis of more than 100 billion visits to more than 1,000 websites across 8 major markets worldwide by Adobe Digital Index reveals that for the first time, tablet traffic exceeded smartphone...
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More Top Brands Tackling Customer Service on Twitter
The number of Interbrand 100 brands with a dedicated customer service handle on Twitter has grown from 23 on December 1, 2012 to 30 on March 1, 2013, according to a report from Simply Measured. But...
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Marketers Say Mobile Strategies Not Yet Well Defined
Just 1 in 4 “mainstream mobile” companies report having a well defined mobile strategy, according to [download page] a study from Econsultancy in association with Kontagent. The survey divided the 823...
View ArticleTop 10 Broadcast TV Engagement, Week of Feb 18-24, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleTop 10 Cable TV Engagement, Week of Feb 18-24, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
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St. Patrick’s Day Spending to Grow by 3.7% to $4.7 Billion
Total consumer spending on St. Patrick’s Day (Sunday, March 17) will grow by 3.7% this year to slightly exceed $4.7 billion, per the National Retail Federation (NRF). According to the NRF survey, 56%...
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High Tech Sites Seen Lagging in Smartphone and Tablet Traffic
Adobe Digital Index has released a new study [pdf] providing online benchmarks across 5 industries. The results indicate that the “best of the best” draw up to 50% higher share of smartphone visitors...
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Mobile Ad Budgets Set to Increase as Print Cutbacks Continue
64% of advertisers will increase their mobile ad spending over the next 12 months, according to results from an Advertiser Perceptions survey, as reported by Ad Age. The article notes that CPG...
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More Companies See A Competitive Advantage From Business Analytics
67% of executives believe that business analytics creates a competitive advantage in their organization, finds MIT Sloan Management Review in a survey conducted in partnership with SAS Institute in...
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Major Media Buyers Still Favor TV
Agencies may be seeing a changing media mix, but a new report confirms that TV still commands the lion’s share of advertising dollars. According to the data, provided to MediadailyNews by Standard...
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Facebook Video: Native Uploads Get More Reach Than YouTube Links
While brands seem to prefer sharing links to their videos from YouTube to uploading them directly onto Facebook, they may want to rethink that inclination, according to new data from Socialbakers. The...
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Long Commuters – With Concentrations in Northeast States – Heavily Use Public...
The Census Bureau has released new figures from its 2011 American Community Survey, revealing work commute trends among the American population that could be of keen interest to radio and outdoor...
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Retailers Believe Cash and Credit Cards Will Lose Payments Share to Mobile
While almost two-thirds of retailers report that credit cards (45%) and cash (19%) are their primary payment forms today, less than half believe that will be the case in 3 years, according to [download...
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Few Mobile Ad Campaigns Integrated M-Commerce Experiences Last Year
16% of advertisers on the Millennial Media platform integrated mobile commerce experiences into their campaigns last year, according to the network’s year-in-review report [download page] released this...
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Email Volume Up 5.4% Y-O-Y in Q4
Email volume rose 5.4% year-over-year in Q4, according to [download page] the Experian CheetahMail 2012 Q4 email benchmark report. The travel industry continued to see above-average growth, of 21.4%,...
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Amazon Not Always the Prime Beneficiary of Showrooming
A recent study from Placed looked at the retailers most at-risk of showrooming behavior. But which retailers are most likely to benefit from showrooming? While conventional thinking would place Amazon...
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US Ad Spending Grew by 3% in 2012
US ad spending increased by 2% year-over-year in Q4 2012, and by 3% for the full year to reach $139.5 billion, per the latest figures from Kantar Media. The figures may actually underestimate growth,...
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