Across 8 Major Markets, Tablet Share of Web Traffic Exceeds Smartphone Share

An analysis of more than 100 billion visits to more than 1,000 websites across 8 major markets worldwide by Adobe Digital Index reveals that for the first time, tablet traffic exceeded smartphone traffic in February 2013 (8% and 7% of page views, respectively). Adobe attributes the result to higher engagement from tablet users, who view 70% more pages per visit than smartphone users, and notes that each country analyzed saw its share of tablet traffic double during 2012. (more…)