US ad spending increased by 2% year-over-year in Q4 2012, and by 3% for the full year to reach $139.5 billion, per the latest figures from Kantar Media. The figures may actually underestimate growth, as Kantar’s online spending estimates only include display advertising, which the report says declined by 3% for the year. (Given the recent growth trajectory of online ad spending - mainly fueled by search – it’s more likely that online ad spending growth was somewhere in the double digits last year.) (more…)
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US Ad Spending Grew by 3% in 2012
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