Amazon Not Always the Prime Beneficiary of Showrooming

A recent study from Placed looked at the retailers most at-risk of showrooming behavior. But which retailers are most likely to benefit from showrooming? While conventional thinking would place Amazon at the top of the list, a new study from ClickIQ suggests that “retailers are providing showrooms for each other.” The study looked at the actions of consumers who had used their mobile device while in-store to research a product, and have since purchased the product. (more…)