Email volume rose 5.4% year-over-year in Q4, according to [download page] the Experian CheetahMail 2012 Q4 email benchmark report. The travel industry continued to see above-average growth, of 21.4%, as two-thirds of travel brands increased their volume during the quarter, while media and entertainment brands curtailed mailings by 17%. Each of the 7 verticals tracked increased their email volume quarter-over-quarter, with the overall increase at 26%. (more…)
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Email Volume Up 5.4% Y-O-Y in Q4
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