Few Mobile Ad Campaigns Integrated M-Commerce Experiences Last Year

16% of advertisers on the Millennial Media platform integrated mobile commerce experiences into their campaigns last year, according to the network’s year-in-review report [download page] released this morning. In the campaign action mix, m-commerce was offered as a post-click option less than social media (18%), store locator/view map (21%), and application download (37%), among others, per the report. (more…)