Mobile Ad Budgets Set to Increase as Print Cutbacks Continue

64% of advertisers will increase their mobile ad spending over the next 12 months, according to results from an Advertiser Perceptions survey, as reported by Ad Age. The article notes that CPG advertisers (who accounted for 5% of all online advertising dollars in H1 2012) are the most bullish about their mobile ad investments, with two-thirds predicting an increase against just 2% expecting a cut. Meanwhile, agencies have a sunnier outlook on mobile advertising than marketers. (more…)