More Companies See A Competitive Advantage From Business Analytics

67% of executives believe that business analytics creates a competitive advantage in their organization, finds MIT Sloan Management Review in a survey conducted in partnership with SAS Institute in 2012. That represents a 16% rise from 58% who shared that sentiment a year earlier, and is almost double the proportion (37%) from the year before that. The survey, of more than 2,500 executives, managers, and analysts from 121 countries and more than 30 industries, identified and examined a subset, termed “Analytical Innovators,” who rely on analytics for both competitive advantage and innovation. (more…)