Top 10 Politics Websites – February 2013
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 Telecom Websites – February 2013
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 Print Media Websites – February 2013
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
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Twitter Says Promoted Tweets Are Working
Twitter has released some initial findings from its Nielsen Brand Effect for Twitter beta survey tool, which allows advertisers to measure the impact of their Twitter campaigns on brand metrics. The...
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Twitter May Not Be A Good Gauge For Public Opinion
The Pew Research Center has released a study comparing reactions to 8 major political news events on Twitter to national public opinion polls, finding that they vary quite significantly. The Twitter...
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B2B Marketers Point to Email As Their Most Important Digital Tool
Modern B2B marketing – increasingly reliant on digital marketing – has been shaped by forces such as tech-tracked ROI and the rise of social media, but one tried and true digital marketing channel...
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Agencies Say Client Marketers Just Aren’t That Good At UX
Asked where the most significant gaps are in talent on the client-side with respect to digital marketing, 80% of agencies and production companies pointed to user experience (UX) as a major (45%) or...
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“Buying American” Generally Matters More to Women Than Men
A majority of American adults believe that it is important to “buy American” across a variety of product types, according to results from a Harris Interactive survey, even if the definition of what...
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Female Social Networkers Wield Influence, But Many Have Curtailed Activity
A new “Digital Women Influencer Study” [pdf] from Weber Shandwick, in partnership with KRC Research, reveals that while women are highly active and influential on social media, many report having...
View ArticleTop 10 TV Websites – February 2013
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 Broadcast Media Websites – February 2013
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 Health & Medical Information Websites – February 2013
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 Portal Frontpages – February 2013
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
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Consumers Say Free (Not Same-Day) Delivery Option Would Spur Increased Online...
Asked to identify the top-3 improvements to their online shopping experiences that would motivate them to shop more, 74% of consumers surveyed by the Boston Consulting Group (BCG) cited free delivery,...
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As US Smartphone Penetration Grows, So Does Apple’s Market Share
The IDC recently predicted that global smartphone shipments would exceed feature phone shipments this year, and new data concerning the US smartphone market does nothing to put that forecast in doubt....
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Black Consumers Over-Index In Mobile In-Store Activities
Black adults are more likely than the average adult to regularly engage in a number of in-store mobile activities, according to [login page] new Prosper Insights & Analytics data. For example,...
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Few Large Companies Use Clear Metrics to Link Social Activities With Biz...
While 61% of large companies (with more than 1,000 employees) agree that their social strategy is connected to business goals and outcomes, just 34% say there are clear metrics used throughout the...
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Despite Challenges, Agencies See Rising Demand for Dynamic Rich Media Ads
51% of ad agencies report a rise in client demand for dynamic rich media ads, and another 20% expect increased interest this year, details Jivox in new survey results. Agency respondents – 95% of whom...
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Local-Mobile Ads: Search Behavioral Targeting Provides Biggest Lift
Close to 95% of national advertiser campaigns now use some form of location targeting in mobile, says xAd in its 2012 year-in-review report. The study notes that locally-targeted campaigns performed...
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US Marketing Research Industry Activity Remains Flat
Business activity in the US marketing research industry displayed virtually the same pattern in 2012 as it did in 2011, finds the Marketing Research Association in its latest Research Industry Index...
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