Consumers Say Free (Not Same-Day) Delivery Option Would Spur Increased Online Shopping

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Clik here to view.Asked to identify the top-3 improvements to their online shopping experiences that would motivate them to shop more, 74% of consumers surveyed by the Boston Consulting Group (BCG) cited free delivery, according to a new BCG study. The study, which was designed to measure the market opportunity of same-day delivery, found just 9% of respondents indicating the ability to receive purchases the same day as a top-3 online shopping motivator, suggesting that this is of far less appeal to consumers than other factors such as lower prices (50%) and free returns (35%). (more…)