Local-Mobile Ads: Search Behavioral Targeting Provides Biggest Lift

Close to 95% of national advertiser campaigns now use some form of location targeting in mobile, says xAd in its 2012 year-in-review report. The study notes that locally-targeted campaigns performed significantly better than industry standard metrics. Among the available audience targeting tactics, search behavioral targeting providing the biggest lift, at 60%. Close behind, place-based targeting showed a 55% lift over the benchmark. (more…)