Black Consumers Over-Index In Mobile In-Store Activities

Black adults are more likely than the average adult to regularly engage in a number of in-store mobile activities, according to [login page] new Prosper Insights & Analytics data. For example, they’re 44% more likely to check in for a discount, 37% more likely to scan a QR code to get more information about a product, and 27% more likely to compare prices and purchase from another retailer’s website using their smartphone or tablet. (more…)