Marketers Say Mobile Strategies Not Yet Well Defined

Just 1 in 4 “mainstream mobile” companies report having a well defined mobile strategy, according to [download page] a study from Econsultancy in association with Kontagent. The survey divided the 823 respondents with an active mobile program into a group defined as “mobile first” (who have a majority of customers/audience access their site via mobile devices, or have a primary revenue stream from mobile), comparing them with the remainder, the “mobile mainstream.” (more…)