Clik here to view.
Top Search Ad Position More Important on Mobiles Than Desktops
It’s well known that search ranking positions affect click-through rates (CTRs), but new data from Marin Software goes a step further in quantifying click-through rates by ad position on mobile devices...
View ArticleClik here to view.
Minority of Enterprises Feel They Stack Up in Terms of Creativity
Source: Adobe / Forrester Consulting [download page] Notes: Fewer than 4 in 10 decision-makers from large enterprises who influence creative software purchases feel that their company compares well...
View ArticleClik here to view.
3 in 10 TV Sets Globally Forecast to be Internet-Connected by 2020
Source: Digital TV Research [pdf] Notes: The number of TV sets connected to the internet will almost triple between year-end and 2020 to reach almost 965 million, according to a Digital TV Research...
View ArticleClik here to view.
Technology Integration A Key Problem for Marketers
The state of integration is poor right now,” declares a new study [download page] released by Signal based on a survey of 281 marketers primarily based in the US. Indeed, while respondents recognize a...
View ArticleClik here to view.
Top Retargeting Channels and Challenges For Enterprise Marketers
Display and search are the most popular retargeting channels, with their popularity linked to Google’s AdWords offering through GDN and RLSA, according to [download page] results from a Marin Software...
View ArticleClik here to view.
Music Industry Revenues Dip in H1; Streaming Music Services Rival Physical Sales
Source: Recording Industry Association of America (RIAA) [pdf] Notes: Music streaming service revenues grew by 28% year-over-year and comprised 27% of total industry revenues during the first half of...
View ArticleClik here to view.
How Consumers Respond to Irrelevant Brand Communications
Source: Gigya Notes: Two-thirds of survey respondents (aged 18-55) said they have at some point unsubscribed from a company’s email list after it sent them irrelevant information or products, the...
View ArticleClik here to view.
Netflix Streaming Hours Up, But Users Report No Impact on Regular TV
US Netflix subscribers’ total streaming hours have almost tripled from 1.8 billion in Q4 2011 to 5.1 billion in Q2 2014, reports The Diffusion Group (TDG), and per-subscriber streaming internationally...
View ArticleClik here to view.
Instagram Use Remains Heavily Concentrated Among Youth
Source: GlobalWebIndex (GWI) Notes: 1 in 5 internet users around the world aged 16-64 have an Instagram account as of Q2 2014, says GWI, up from 15% in the year-earlier period. Among active Instagram...
View ArticleClik here to view.
How Consumers Form Their Impressions of Companies
The quality of a company’s products and services is by far the most important factor for consumers when they form their impressions about a company, finds a recent study by Vanessa DiMauro and Don...
View ArticleClik here to view.
Twitter Engagement Rates: Which Post Times Are Best?
What’s the best time of day, day of the week, and month of the year to tweet? ExactTarget has some answers in a new report [download page] based off more than 3.6 million tweets sent through its...
View ArticleClik here to view.
Most Influential Company Communications Surrounding Positive Societal Impact
Source: Vanessa DiMauro and Don Bulmer in conjunction with The Society For New Communications Research Notes: Consumers’ purchase decisions are influenced far more by communications that show that a...
View ArticleClik here to view.
US E-Commerce Benchmarks, by Device, in Q2 2014
Source: Monetate Notes: Tablets (2.67%) continued to far outpace smartphones (0.94%) in conversion rates in Q2 (as they did in Q1), with the average conversion rate for tablet visitors being almost as...
View ArticleClik here to view.
US College Student Demographics in 2013
The number of Americans enrolled in college (undergraduate and graduate) declined by almost half a million for the second consecutive year in 2013, details the US Census Bureau in a recent data...
View ArticleClik here to view.
B2B Content Marketing: What’s Changed, and What Hasn’t?
The Content Marketing Institute (CMI) and MarketingProfs have today released their latest annual report looking at content marketing trends among B2B marketers in North America. As the fifth annual...
View ArticleTop 10 at Domestic Film Box Office, Weekend of Sept. 26-28, 2014
Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
View ArticleClik here to view.
US Digital Marketers on the Impact of Encrypted Data on Content Marketing
Source: Acronym Media / Forrester Consulting [download page] Notes: Among US digital marketers who use keyword data to inform content and digital marketing efforts, most (59%) do so to inform paid...
View ArticleClik here to view.
Video Viewers’ Ad Receptivity Most Influenced by Location
Source: IPG Media Lab / YuMe Notes: Location has the biggest influence on video viewers’ receptiveness to ads – and viewers are most receptive when they’re in public places such as restaurants, stores,...
View ArticleClik here to view.
Enterprise Organizations Shifting Budgets From Traditional to Digital
Digital spending currently accounts for roughly one-quarter of enterprise marketing budgets, finds a new study [download page] from Econsultancy and Teradata, but that figure is expected to increase to...
View ArticleClik here to view.
Search vs. Social vs. Direct: Mobile Commerce Traffic Sources Compared
Direct-to-site customers represent the most valuable mobile commerce traffic segment, details Monetate in its latest quarterly report covering Q2 e-commerce activity. This segment – which accounted for...
View Article