Enterprise Organizations Shifting Budgets From Traditional to Digital

Digital spending currently accounts for roughly one-quarter of enterprise marketing budgets, finds a new study [download page] from Econsultancy and Teradata, but that figure is expected to increase to about 40% by 2019. The shift taking place in the near-term isn’t the result of a decline in traditional media budgets, though, as more enterprises plan to increase than decrease their traditional budgets over the next year. It seems, instead, that digital spending is simply growing more quickly. (more…)