Search vs. Social vs. Direct: Mobile Commerce Traffic Sources Compared

Image may be NSFW.
Clik here to view.Direct-to-site customers represent the most valuable mobile commerce traffic segment, details Monetate in its latest quarterly report covering Q2 e-commerce activity. This segment – which accounted for a majority of mobile commerce traffic – sported a conversion rate more than twice the rate of search-referred mobile visitors (0.9% vs. 0.41%). But search and social have their own bright spots. (more…)