Source: eMarketer
Notes: North America will remain the largest region in terms of ad spend share through 2018, when it will capture 35.5% of all global spending, per eMarketer’s forecast. The US will contribute 92.5% of North American global ad spend in 2018 (up from 90.7%) this year, meaning that the US alone will comprise more than 32.8% share of all global media ad spend, a larger portion than the Asia-Pacific region (28.6%). (more…)