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Global Media Ad Spend Share, by Region, 2013-2018
Source: eMarketer Notes: North America will remain the largest region in terms of ad spend share through 2018, when it will capture 35.5% of all global spending, per eMarketer’s forecast. The US will...
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Newspapers’ Digital Audience Hits A New Peak. Who’s Reading?
Source: Newspaper Association of America (NAA) / comScore [pdf] Notes: Newspapers’ digital audience grew to 164 million unique visitors (aged 18+) in August 2014, the highest figure recorded by...
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Consumers on the Changing Role of Digital Channels in the Purchase Journey
Few digital shoppers in developed countries feel that social media will play an increased role in their shopping journeys over the next 3 years, though most consumers in emerging markets such as the...
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Top 10 Marketing Charts of the Month – September 2014
This month’s quick-hit set of top charts includes the following topics: youth and TV; Millennials’ word-of-mouth, top-rated brand attributes, and content sharing channels; digital’s impact on the path...
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African-Americans’ Desire For Diversity in Advertising, by Industry
Source: Nielsen [download page] Notes: African-Americans are 38% more likely to make a purchase when the ads have African-Americans included in them, reports Nielsen. Diversity in advertising is...
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Social Media Brands Ranked by Consumer Perception
Source: YouGov Notes: Google currently has the strongest “brand health” of the major social media sites measured with an Index score of 51, according to YouGov. The index score is the average of 6...
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The Local Marketing Landscape: What’s Working?
Traditional media remains a significant part of the local marketing mix, but adoption of the various tactics on offer is hindered by cost, finds BrandMuscle [download page] in a recently-released...
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Consumer Attitudes To Email Marketing Reveal Improvements, Challenges
Email marketing is considered to be one of the most effective digital marketing tactics, but how do consumers feel about it? A recent study [download page] by Forrester Research takes a look at...
View ArticleTop 10 Multi-Platform Social Networking Websites & Forums – September 2014
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Multi-Platform Multimedia Websites – September 2014
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Multi-Platform Shopping and Classifieds Websites – September 2014
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Multi-Platform Business Information Websites – September 2014
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
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Majority of Salesforce Users Investing in Programs to Measure Customer...
Source: Bluewolf / MIT Sloan School of Management [download page] Notes: As with last year’s study, customer engagement is a central theme running through this latest analysis of how companies are...
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1 in 4 Consumers Use Tablets to Watch TV or Movies Weekly
Source: Altman Vilandrie & Company Notes: Table ownership increased from 40% in 2013 to 50% in this year’s study, finds Altman Vilandrie & Company, while the proportion of consumers watching TV...
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Enterprise Organizations’ Drivers of New Technology Spend
Enterprise organizations’ are expecting to evaluate a number of different technology platforms over the next couple of years, finds Econsultancy in a recent study conducted with Teradata. Marketing...
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Youth and Brands: What’s the Relationship?
Recent research has touched on the top-rated brand attributes among Millennials and how loyal these youth are to brands. A recent study from Havas Worldwide also takes a look at how youth aged 16-34...
View ArticleTop 10 Multi-Platform TV Websites – September 2014
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Multi-Platform Radio Websites – September 2014
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Multi-Platform Print Media Websites – September 2014
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Multi-Platform Broadcast Media Websites – September 2014
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
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