Youth and Brands: What’s the Relationship?

Recent research has touched on the top-rated brand attributes among Millennials and how loyal these youth are to brands. A recent study from Havas Worldwide also takes a look at how youth aged 16-34 from 29 countries around the world view brands – and what insights marketers can draw from their perspectives. The results suggest that youth are more connected to brands than their elders, but that many feel they’re not being taken seriously enough. (more…)