Consumers on the Changing Role of Digital Channels in the Purchase Journey

Few digital shoppers in developed countries feel that social media will play an increased role in their shopping journeys over the next 3 years, though most consumers in emerging markets such as the BRIC countries disagree. That’s according to a recent report [download page] from Capgemini, which also finds consumers placing less importance on the role of social media than they did 2 years ago. (more…)